I used Sysomos MAP to investigate Facebook AND ("Paul Borrud"~5) and to my amusement I found a traditional company.
Note: Facebook Australia does have a fan page with 24k fans (including myself). The analysis above over past 365 days. The ~5 means I was looking for "Paul Borrud" within five words of each other.
1) Traditional Media
Sixty-five of the ninety-two news mentions occurred between the 9-10 December - the conversation around Facebook achieving 10m active users (including myself). Surely the press could/should have more interest in Facebook and Paul?
The key Blog Buzz/conversations were:
Through examining Gavin's Blog and Twitter you can see the stats and tags....and why he is of influence.
Clearly most of the 275 tweets revolve around you & I attending Paul's presentations.....in Sydney!
Finally I took a look at Cliff Rosenburg from #LI and compared him to Paul.
...okay well done Paul!